You might have caught this star-studded Adidas Originals campaign on TV this year - a well planned campaign that started with invites going out with a teaser clip, followed by the party/ad itself and even ending up with a Simpsons parody (below). All run through their website, Facebook and Youtube page.
Great concept, great photography and great direction - by Nima Nourizadeh, through Partizan.
Final ad above. You can probably dig out a more legit copy of the final clip on the Adidas website, or see it on the Partizan site.
P.S. Check out Beckham's hole in one too.