How Green Is Your Label?
First Eurostar are financing movies, now Mountain Dew are releasing hip hop. As the record industry continues to re-shape and evolve, some major brands are starting to see music as a business that they can get in on - and perhaps rightly, some musicians are seeing the partnership as a way of getting their music out there.
Pepsi-owned Mountain Dew is the big brand behind Green Label Sound, a new label putting out singles from a range of artists. While Jack Black might not be happy about Coke appropriating his new James Bond theme tune (wait, what about that ad he did), the likes of The Cool Kids are happy to be getting the internet airplay that free single Delivery Man is getting them.
19th Sep 2008 - Tumblr