Chimpomatic

Classic Coke

The Coca-Cola can has had a re-design, costing a reputed $3 Million. It's the one on the right. The thinking is that the drinks market has become far too diluted and that Coke as a brand has lost lost strength. That's a position they have got take some responsibility for, with the introduction of crap like Coke With Orange.

Check out this site for a huge collection of different cans.

The Japanese have already had that classic style going on for a while however.

#CSF

28th Jul 2007 - Tumblr

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