Schhhhh...wing!
Schweppes are attempting a re-brand to put them in pole position as a 'soft drink for adults' - as we're clearly too old for Coke. The plan involves bank-rolling a bunch of 'adult' (no, not saucy) short films, which you can watch over at www.schhh.eu/shortfilms. The website's a little clunky (try CR instead), but the films aren't bad.
While the funding of upcoming talent like this can't be criticised, it seems a little mis-guided as an advertising gimmick. At least those BMW films had a string of A-lists stars and directors to snowball the PR, and each film had some pretty explicit product placement in the form of a brand new shiny BMW.
29th Jan 2008 - Tumblr