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Saul Bass Video Pitch for Bell Systems

Have a look at this fascinating video made by Saul Bass in the 1970's, as his pitch to redesign the identity of Bell System ....now AT&T.

The first half is all about identity design, the second half is the actual pitch. Amazing that anyone was making a video pitch in the 1970s.

Via Brand New.

From the AT&T Archives:

Bass' work in logo design and movie title credit sequences spanned the latter half of the 20th century, with prominent work in each field. He worked closely with AT&T, designing not only the 1970 "bell" logo that was ubiquitous for a decade, but also, upon the divestiture of AT&T, he designed the original "death star" logo, unveiled in 1984.

One reason for this bell logo's ubiquity? That redesign was the largest corporate re-identity program in the U.S., ever. The redesign covered:

* 135,000 Bell system vehicles
* 22,000 buildings
* 1,250,000 phone booths
* 170,000,000 telephone directories

This film was made by his company as a presentation to AT&T executives. It would have extended to be shown to the public, but a number of his ideas in the film were not ultimately adopted, like his phone booth designs, and men's and women's uniforms. But a great many were—including, most memorably, the telephone vans and hardhat designs of the 1970s. He designed down to the details, showcasing in this film a myriad of ideas, right down to the yellow pages book designs, cufflinks for executives, and flags.

Bass' other very recognizable logo designs that persist today include those for Minolta, Girl Scouts of America, Avery International, Geffen Records, Warner Int'l, and many more. Bass' design for AT&T was the foundation for the logo that the company has today, redesigned in 2005 by Interbrand.

Produced by Saul Bass

Footage courtesy of AT&T Archives and History Center, Warren, NJ

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18th Jan 2012 - Add Comment - Tweet

New Wedding Present Album: Valentina

Chimp heros The Wedding Present are back with a new album in March. Valentina will be released through the band's own Scopitones label in the UK on March 17th. Other labels around teh world in the days after that.

The band will be at SXSW to launch the album and then on tour in America, Europe, The World. Can't wait.

Via Scopitones.

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18th Jan 2012 - Add Comment - Tweet

Promo Promo: Girls

Just stumbled accross these two old promos for Girls: Hellhole Ratrace and Lust For Life. Both provide a peek into Girls' world (so to speak) and it's exactly what I expected.

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17th Jan 2012 - Add Comment - Tweet

Hello

Via Big E

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17th Jan 2012 - Add Comment - Tweet

Custom Caps

Attention gang members! You can now have your favourite team in your own gang colours, thanks to New Era's New Era By You service. Any logo, any colour, any stitching. That's the chimp-certified edition above.

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16th Jan 2012 - Add Comment - Tweet

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Trailer Park: Dragon Tattoo - 8 Min Version

8 minute trailer for Fincher's Girl With The Dragon Tattoo remake. Makes more sense, but is less cool than the Immigrant Song-infested power cut.

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15th Jan 2012 - Add Comment - Tweet

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fIREHOSE rEUNION

More info on that fIREHOSE reunion: Consequence of Sound are reporting that as well as playing at Coachella, the band will reunite after 18 years for a US tour. Which makes me 18+ years older than I thought, as me and Cnrth saw them at the Marquee in 1991-ish.

Needless Natas Kaupas plug below.

fIREHOSE 2012 Tour Dates:
04/05 – Sacramento, CA @ Harlow’s
04/06 – Portland, OR @ Doug Fir
04/07 – Seattle, WA @ Neumos
04/09 – Bellingham, WA @ Wild Buffalo House of Music
04/10 – Eugene, OR @ WOW Hall
04/11 – San Francisco, CA @ Slim’s
04/12 – Santa Cruz, CA @ Historic Coconut Grove Ballroom *
04/13 – Fresno, CA @ Fulton 55
04/14 – Indio, CA @ Coachella Music Festival
04/17 – Phoenix, AZ @ Crescent Ballroom *
04/18 – Flagstaff, AZ @ Orpheum Theatre *
04/19 – Tucson, AZ @ Plush
04/20 – Indio, CA @ Coachella Music Festival

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13th Jan 2012 - Add Comment - Tweet

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Trailer Park: The Dark Tower

James Franco's The Dark Tower: first time we can remember hearing the word "knell" in a trailer

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13th Jan 2012 - Add Comment - Tweet

Strictly Underground: The Secret World Of Burlington

A peek inside Burlington, the UK's secret underground nuclear bunker/town in Wiltshire built during the second world war. Comes with its own railway station, pub, BBC studio and lots of desks so you can keep up with all that post-apocalyse paper work

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12th Jan 2012 - Add Comment - Tweet

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Trailer Park: Shut Up And Play The Hits

LCD Soundsystem doc coming to Sundance

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12th Jan 2012 - Add Comment - Tweet

Hands Off The VU Banana!

The Velvet Underground are taking on the Warhol Estate's plans to licence Andy's banana design for iPod covers

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12th Jan 2012 - Add Comment - Tweet